INDUSTRY FOCUS
FRANCHISING
OVERVIEW
The National Restaurant Association projects U.S. restaurant and foodservice sales of $1.55 trillion in 2026, with inflation-adjusted growth of 1.3%. These figures cover the broader restaurant industry, rather than only quick-service or franchised locations. Pacifica Advisors works with owners evaluating QSR and franchise business sales or acquisitions. Transaction preparation should focus on unit-level earnings, operating consistency, brand relationships, and the capital required to sustain each location.
TRENDS & CHALLENGES
The 2026 outlook remains cautiously optimistic, with consumer demand supporting sales but cost control and execution determining profitability. Value offerings and efficient service can help operators compete without relying entirely on menu-price increases.
For owners considering a transition, a credible growth plan should account for staffing, remodel obligations, lease terms, and brand requirements. Acquirers will assess the quality of the operating platform and each location’s economics rather than apply one multiple across all restaurant concepts.
FUTURE FORECAST
The food industry is expected to witness increased production and consumption of healthier foods, including organic, natural, and functional foods, in response to consumer demand. Key trends in the industry will focus on clean labels, ingredient transparency, food waste reduction, environmentally friendly packaging solutions, and sustainable agricultural practices.
Technology will play a crucial role in improving efficiency and meeting consumer expectations, with advancements like automation, artificial intelligence, and data analysis applied to supply chain management, quality control, personalized nutrition, and online food delivery.
INDUSTRY PERFORMANCE
17.49X
EBITDA MULTIPLE
4.17X
SALES MULTIPLE
Disclosure: January 2026 U.S. public-company benchmarks, using Restaurant/Dining (64 firms) as a proxy. Source: NYU Stern / Aswath Damodaran. Margins and EV/sales reflect this public cohort; EV/EBITDA covers firms with positive EBITDA.
These figures are not private M&A transaction multiples, $10 million company averages, or a valuation of your business. Results vary by subsector, size, risk, and deal structure. Industry commentary updated October 2026 using the National Restaurant Association’s 2026 State of the Restaurant Industry. Pacifica Advisors is an M&A advisor and business broker.